Tired of watching KPI dashboards?

More insights,
less KPI's

Likes, pageviews and retweets are meaningless.
Darwin believes results should be directly linked to a business context.
Only then can you discover which platforms are contributing to your marketing strategy.

FEATURES & BENEFITS

More insights, less KPI's

Darwin agrees!

Non-exotic

Darwin uses a framework built on decades of marketing research to evaluate your online marketing activities: the sales funnel. This makes it easy to link your online marketing to strategic business goals.

Platform independent

We don't believe likes, retweets and pageviews mean anything. These platform dependent KPI's make it impossible to compare. That's why Darwin only uses platform-independent KPI's.

Campaign wizard

Using historic data and by interpreting your brand strategy, Darwin makes it possible to create a custom mediamix that fits both your goals and your budget.

Freedom of data

All your KPI's belong to you. That's why Darwin lets you export all your data. Whenever and wherever you want to, free of charge.

Copyright 2012 Darwin Analytics. All rights reserved.